If you haven’t implemented influencer marketing into your brand strategy, we have one question for you… what are you waiting for? After years of struggling to find its place in the marketing world, influencer marketing has evolved dramatically as a proven strategy embraced by brands and agencies across the industry.
It’s that time of year again. Top 10 lists of anything and everything will be posted, talked about and debated. At InfinityComm we’re not about “10” of anything. That is so 2015. We like to keep it simple: “Top 3” is where it's at. Top 3 blunders, Top 3 Honourable blunder mentions and “Top 3” spectacular campaigns of 2016.
“In 2017, we will continue to see content related to real people and their stories. It’s no coincidence that the top three campaigns that we chose all fit into this category. In digital and social media we are going to continue to see huge growth in the use of Influencer marketing,” said Leanne Bucaro, CEO of InfinityComm.
The good, the bad and the ugly of 2016: nothing goes unnoticed. Below you’ll find our “Fails” and our “Wins”, divided into: “Naughty” and “Nice”.
Have you unleashed the power of the common hyperlink? If not, try a URL shortener. URL shortening services have many applications for social media and related tracking. Link shorteners were originally created to address strict email systems that character-wrapped an email after 80 characters and broke any long URLs that might have been in the message.