The ‘Influencing’ Trends We Expect To See From Influencer Marketing

The ‘Influencing’ Trends We Expect To See From Influencer Marketing

If you haven’t implemented influencer marketing into your brand strategy, we have one question for you… what are you waiting for? After years of struggling to find its place in the marketing world, influencer marketing has evolved dramatically as a proven strategy embraced by brands and agencies across the industry.

The “Naughty and Nice” List - The Best and the Worst of 2016 & Trends for 2017

The “Naughty and Nice” List - The Best and the Worst of 2016 & Trends for 2017

It’s that time of year again. Top 10 lists of anything and everything will be posted, talked about and debated.  At InfinityComm we’re not about “10” of anything. That is so 2015. We like to keep it simple: “Top 3” is where it's at.  Top 3 blunders, Top 3 Honourable blunder mentions and “Top 3” spectacular campaigns of 2016.

“In 2017, we will continue to see content related to real people and their stories. It’s no coincidence that the top three campaigns that we chose all fit into this category. In digital and social media we are going to continue to see huge growth in the use of Influencer marketing,” said Leanne Bucaro, CEO of InfinityComm. 

The good, the bad and the ugly of 2016: nothing goes unnoticed. Below you’ll find our “Fails” and our “Wins”, divided into: “Naughty” and “Nice”.

Agency Awards - Worth the effort?

Agency Awards - Worth the effort?

We WON an agency award! Should we feel good about it?

Reflecting on our visit to Cannes, France last year where we were fortunate enough to collect a Silver Dolphin Award for a celebrity web series docu-type event video we did for one of our clients, it got me thinking about the importance of awards for agency work.