Product
Pasqua Wines: Romeo and Juliet Valpolicella Ripasso
Campaign
“Lock in your Love” #LovePasqua Integrated Campaign
Experiential marketing event in the high traffic Toronto area Yonge- Dundas Square with a graffiti mural where guests could write love messages using the hashtag #LovePasqua along with a “love lock” wall where guests could lock in their love. An activation tent with a wine tasting was also on site.
This campaign included a digital campaign with an authentic narrative that brought the storyline of the Pasqua Romeo and Juliet brand into the modern age by leveraging Instagram.
media
Execution of event, Instagram ads, branded post card handouts, media relations, wine tasting area, “love lock” wall and graffiti mural.
Amplification
Digital advertising across the GTA, social media content, media outreach, event management.
Experiential Marketing Event “Lock in your Love” Day of Photos
Digital Ad Campaign:
Ad Examples:
Media Relations (Day of Event):