Client
Association of Alberta Sexual Assault Services
Campaign
#IBelieveYou
This four year multi-award winning campaign focusses on the three most important words: I Believe You
Survivors of sexual violence are more likely to take the first step in healing if they know they will get a positive response.
Media
Out of Home (Superboards, Billboards, Digital Boards), TV (.30 and .60), Radio, Transit, LRT, Poster campaigns, Restobar,
Post-Secondary Events (Frosh week), Digital, Social, PR/Media Relations.
Amplification
media partners and post-secondary institutions. influencers.
Result
This multi-year campaign has led a dramatic shift in public attitudes toward believing survivors as a first step.
Recap and results from Year One of #I Believe You
Digital mosaic: A tile of the profile picture for every person that used #IBelieveYou on social media. The Mosaic formed very quickly.
Year 2: Make Some Noise so Survivors can hear you. .30 TV commercial with a .60 online version.
