Is Thought Leadership for you?
LinkedIn and Edelman conducted a study of 1,300 business decision makers and C-suite executives which found that Thought Leadership went beyond gaining attention and impacted every stage of the B2B buying process.
Over 80% of business decision makers said Thought Leadership has increased their trust in a vendor organization.
Thought Leadership builds trusts with stakeholders like:
Trust has a direct impact on the financial health of an organization.
Thought Leadership (done right) builds trust.
Thought leadership led to 41% of C-Suite executives including a company in an RFP opportunity.
Close to half of the decision-makers felt Thought Leadership helps companies command a premium for their products and services.
A majority of business decision makers use thought leadership to vet an organization and understand its caliber of thinking. Business decision makers find Thought Leadership important, even critical. More surprising: 16% of CXOs spend four hours or more per week engaging with it.
We carefully select a few leaders to participate
(this is not for everyone)
Some of the criteria we look for…
A passion for your industry
Deep knowledge and perspectives to share
Are prepared to commit to a process to build your platform
Willing to make yourself available for Media and Speaking Gigs
Have a desire to learn new skills that are highly transferable
You understand that success in thought leadership is a long-term play
Your business can support this effort financially