Before you frantically check Google, Mother’s Day is on May 14th! It’s just around the corner, which means it’s time to start thinking of the perfect gift for the perfect mom! Don’t stress, we have put together this handy guide that will have mom feeling pampered and spoiled with ideas to treat mom for a day out or a gift that she will love.
If you haven’t implemented influencer marketing into your brand strategy, we have one question for you… what are you waiting for? After years of struggling to find its place in the marketing world, influencer marketing has evolved dramatically as a proven strategy embraced by brands and agencies across the industry.
It’s that time of year again. Top 10 lists of anything and everything will be posted, talked about and debated. At InfinityComm we’re not about “10” of anything. That is so 2015. We like to keep it simple: “Top 3” is where it's at. Top 3 blunders, Top 3 Honourable blunder mentions and “Top 3” spectacular campaigns of 2016.
“In 2017, we will continue to see content related to real people and their stories. It’s no coincidence that the top three campaigns that we chose all fit into this category. In digital and social media we are going to continue to see huge growth in the use of Influencer marketing,” said Leanne Bucaro, CEO of InfinityComm.
The good, the bad and the ugly of 2016: nothing goes unnoticed. Below you’ll find our “Fails” and our “Wins”, divided into: “Naughty” and “Nice”.
We WON an agency award! Should we feel good about it?
Reflecting on our visit to Cannes, France last year where we were fortunate enough to collect a Silver Dolphin Award for a celebrity web series docu-type event video we did for one of our clients, it got me thinking about the importance of awards for agency work.
One of the challenges we face in business is that people think networking is a sprint to the finish line and they expect results right away. In my experience over the last 30 years, I learned that networking is more of a marathon.
The ever-evolving media landscape can make it seem impossible to keep up with everything that is happening in the news. There are so many valuable… and some not so valuable resources to help keep you up to date on the latest PR news and trends.