It’s that time of year again. Top 10 lists of anything and everything will be posted, talked about and debated. At InfinityComm we’re not about “10” of anything. That is so 2015. We like to keep it simple: “Top 3” is where it's at. Top 3 blunders, Top 3 Honourable blunder mentions and “Top 3” spectacular campaigns of 2016.
“In 2017, we will continue to see content related to real people and their stories. It’s no coincidence that the top three campaigns that we chose all fit into this category. In digital and social media we are going to continue to see huge growth in the use of Influencer marketing,” said Leanne Bucaro, CEO of InfinityComm.
The good, the bad and the ugly of 2016: nothing goes unnoticed. Below you’ll find our “Fails” and our “Wins”, divided into: “Naughty” and “Nice”.