When it rains it pours; Thunderclap!

The social media landscape is full of opportunity to broadcast messages to the largest audience possible. You can trickle messages to the web slowly using your own personal social media accounts; doing this will allow your friends and colleagues to pick up on the information and share it again. Another way to get your message out is by paying a service to advertise your message over a larger market. Is there any other way you ask? Yes there is! Welcome to ‘crowdspeaking’ and Thunderclap!

Thunderclap is a “crowdspeaking” platform that lets individuals and companies rally people together to spread a message. The site uses an “all-or-nothing” model … in that if the campaign does not meet its desired number of supporters in the given time frame, the organizer receives none of the donations.
— Thunderclap.it

On Thunderclap, supporters pledge their Twitter, Facebook, and Tumblr accounts to generate an automated post on a date determined by the organizer, as opposed to donating money.

So why use it? It’s a great way to highlight a marketing campaign, whether at the beginning or the end of a campaign, or at a particular milestone in the campaign. Imagine launching an event in one month’s time and having Thunderclap subscribers build awareness through their social networks or paid networks and then having a Thunderclap social news-blast burst through the worldwide web on launch day. Another impactful use would be to launch Thunderclap in tandem with other marketing formats.

When you build your campaign, Thunderclap gives you space to add a custom image, custom text (including links and hashtags), and a custom icon. Your viewers will be able to access any further branding and marketing you’ve provided and will be empowered knowing how close everyone is to reaching the required number of supporters through a numeric counter.

One of the more interesting features of Thunderclap is called “Reach”; it’s an estimate of the total social outreach based on the number of supporters and their total social outreach. Unfortunately, unlike an analytics tool, “Reach” is not proof of actual readership; it reacts only to potential readership, which doesn’t include potential reposting.

Another feature of Thunderclap is the “Embed” button. This feature allows a user to copy and paste the campaign’s coding to their website. The result comes in the form of a widget; a tiny version of the campaign compressed into a small convenient window. This provides a synopsis of the campaign-to-date and encourages further subscribers.

Since Thunderclap is such a great tool, you probably want to know how much it costs? Well, up until now, everything that you’ve read about is free. It’s called the “Spark” plan. You can check out the full pricing list here. Thunderclap and crowdspeaking have a lot of potential. The amount of value you create is only limited to the number of people you serve.