PR Resources 101

The ever-evolving media landscape can make it seem impossible to keep up with everything that is happening in the news. There are so many valuable… and some not so valuable resources to help keep you up to date on the latest PR news and trends.  Some of the best resources will aggregate the information for you. Below is a list of my five-favourite resources: 

HARO (Help a Reporter Out)

“Everyone is an expert at something” 

HARO is a one of the most popular ‘sourcing services’ for both journalists and PR professionals. Journalists are under tremendous pressure to produce compelling stories that include relevant and timely resources. As an example, you can have once- daily, twice daily or ‘as it happens’ emails sent directly to your inbox with topics such as ‘retail’, ‘shopping news’, ‘business and finance’ and more. 

Journalists can list specific needs on the site such as ‘Looking to speak with an expert on Black Friday Canadian consumer behavior.’ From there, a source with an expert in mind would reach out to the journalist and work to secure an interview to help enhance the journalist’s story. HARO is a must for all PR pros! There are over 45,000 journalists with stories to write and over 475,000+ PR pros to help craft the perfect story. 

Marketing Magazine

Marketing Magazine is an online source for the most relevant marketing and advertising news in and around Canada. The site gives you an inside look at some of the most riveting campaigns happening with some of Canada’s smallest and largest organizations. With the evolving media landscape, Marketing Magazine is an important website to keep up with.

Peter Shankman

Peter Shankman is the founder of HARO, marketing pundit, PR guru and author of his blog “” and more. In the blog, topics include:

How to send an email to me (or anyone) and guarantee it will be read

Six Way youre Networking Wrong” 

As a former journalists and PR pro, Peter has some stellar expertise to pass along; who better to explain the rules of media relations to you than someone who has been on both sides of the email chain. 


Seems simple enough and it is. Twitter is a micro blogging social network that came to be in 2006 allowing its users to express their thoughts in 140 characters or less. Today, Twitter is often the first place breaking news is reported even before mainstream media have a chance to report because of the timely nature in which tweets are sent. 

Take a look at the nine breaking news stories that were read first on Twitter from one of my other favourite sites, Mashable!

Mashable credits itself with ‘redefining storytelling’ and it really has. Mashable is at the forefront of the digital revolution and all of the compelling stories behind it. This site pulls together all of the hottest stories, from what’s new to what’s to come in the world of political, tech, entertainment and more. 

Share some of your favourite PR sites with us in the comments below! 

Happy reading!